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Case studies/E-Commerce

Unifying omnichannel data consolidation & digital operations for a coffee distributor

Unifying omnichannel data consolidation & digital operations for a coffee distributor
8Systems Unified
3Sales Channels
1-2 YrsOwn Factory Roadmap

About Client

GUNGON is a commercial distributor specializing in instant coffee products, operating across multiple sales channels including GT, MT, and eCommerce.

The business currently operates across a diverse system ecosystem while using a third-party warehouse service. Looking ahead, GUNGON plans to build and operate its own manufacturing facility within the next 1–2 years, creating a need for a scalable management foundation that can support its growing operations.

Overview

  • Industry: Instant Coffee Distribution
  • Business Model: GT, MT & eCommerce
  • System Ecosystem: Haravan, Shopee, TikTok, Lazada, DMS, OMS, MISA & meInvoice
  • Warehouse: Third-party warehouse service
  • Future Expansion: Manufacturing facility planned within the next 1–2 years
  • The challenges

    GUNGON operates a multi-channel business across multiple platforms, but lacks a centralized system to consolidate data and manage operations consistently.

  • Fragmented Multi-Channel Data: Data is distributed across multiple sales, order management, DMS, accounting, and e-invoice platforms. Without a central system, data consolidation and synchronization become challenging.
  • Manual Order Processing: Order processing relies heavily on manual operations. The accounting team needs to consolidate orders from multiple sources and manually standardize the data before further processing.
  • Complex Data Reconciliation: Data coming from different systems makes data reconciliation complex, particularly when ensuring consistency across multiple data sources.
  • Delayed & Unreliable Reporting: Management reports depend on manually consolidating data from different sources. Without a real-time dashboard, business performance is difficult to monitor promptly, while reporting reliability depends heavily on manual data processing.
  • Solution

  • Centralized Data Management: Position Odoo as the central management platform, connecting data and processes across existing systems.
  • Omnichannel Sales Integration: Connect Haravan and DMS with Odoo's sales management to consolidate order data across channels.
  • Integrated Supply Chain: Connect purchasing, warehouse, manufacturing, and quality management within a single platform.
  • Manufacturing & Maintenance: Manage manufacturing, factory operations, and maintenance, while connecting with R&D to support future manufacturing expansion.
  • Finance & Invoicing Integration: Connect accounting and invoicing within Odoo with MISA and meInvoice for tax reporting and electronic invoicing needs.
  • CRM & HR Management: Centralize CRM and Human Resources (HR) operations within the same system.
  • Management Reporting: Consolidate data across modules to provide management reporting and support business monitoring.
  • Key outcomes

  • Unified Omnichannel Data: Consolidated data from existing channels and systems into a centralized management platform.
  • Integrated Operations: Connected sales, purchasing, warehouse, manufacturing, quality, and maintenance operations within one system.
  • Reduced Manual Processing: Reduced reliance on manual data consolidation and standardization across multiple systems.
  • Consistent Data Reconciliation: Established a more centralized data flow across operations, accounting, and invoicing to support reconciliation.
  • Centralized Management Reporting: Consolidated operational data to support management reporting and business monitoring.
  • Scalable Foundation: Established a scalable foundation to support future manufacturing and factory operations.
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